Bettina’s Blog 2019-01-10T16:18:23+00:00

Bettina’s Blog

An Early Guide to 2019 Fashion



En beige:
The tone of the season is beige, there are countless shades like oatmeal, stormy ground, pebble, camel, cream, dirty eggshell — just to list a few.
And no! it’s not pale or stale, but it is important to find a tone that flatters your skin. It’s the perfect color to be combined with any other shade of the spring/summer palette, like the neons, the pastels, and even white.

The shapes and details are certainly from the eighties:
The chain belts
The buff shoulders
The headbands in satin or leather
The XX large hats to protect you and also make a statement
The crocheted, fringed, macramé and raffia details have a more elegant touch than last season.
As the new season starts slowly in the dark month of January, the desire for happier, lighter colors grows stronger.

The new collections are arriving and we would be delighted to show them to you!


Japanese aesthetics

It is a style, not fashion. Every woman has her own distinguished presence and you only notice the particulars of what she is wearing if you look closely.

They carry themselves with a certain grace and project an aura of assuredness – whether in a traditional kimono or high-end minä perhonen.

While most of the fashion world spins from one trend to another each season, Japanese labels establish an individual look and stick with it through all the trends that come and go.

I choose my Japanese brands because of their distinctive identities and their meticulous workmanship, complex fabrics such as paper cotton, weave embroidery, handloomed seams, covered buttons, perfect pleating, or unusual compositions such as silk and wool.

….the difference is in the details.

The 2 weeks I spent in Japan have shown me that the styles represent a very conscious way of thinking and dressing. The Japanese society, especially the female gender, is quiet, modest, rather shy, while at the same time very graceful. The feminine consumer never shows too much skin or emphasizes the figure, and carries this off without being all buttoned up.

This fall Bettina wants to get into the honey trap…

There’s an anthology of autumnal browns, rusts, ochres, olives and honey colors which are all very poetic but a bit intimidating if you usually wear navy, grey and black.
This is one of the loveliest uptakes this fall.
There are also shades of camel, yellows, taupe and mustardy tan, even a drop of orange.
Don’t treat it like a boring neutral but as an accent piece in all kinds of accessories, such as shoes, bags, socks, scarves.

As for me, I am playing with my beloved polka dots, a favorite navy/white polka-dot blouse paired with wide-leg burgundy trousers.
I love Anna Wiest’s furry bags, crafted from ethically sourced leather, each of them individually made by hand.
Angela Scott’s silver loafers support my way of walking this autumn.

I will keep you regularly posted on my top picks and inputs for the new season.

Can we help you find  your new favorites for fall/winter ’18?

vamos a la playa

July 2018 a summer month straight out of the holiday brochures! Tons of sunshine, 30 degrees in the shade, warm Swiss lakes and rivers..

At eclectic we still have a nice selection of pieces of wonderful Sophie Deloudi swimwear — an avant-garde beachwear collection in strong colors and with a super fit.

Our swimsuit offerings also include some from Siyu, a Spanish label that captivates with retro prints on fabrics with a super soft touch. Their one-pieces are artfully cut so that they can be worn halter style or with the straps over the shoulders.

In addition, we have gorgeous pareos packed in matching pouches and airy cotton coverups, one or the other belongs in every beach bag!

The living is easy this steamy summer, and we would love to help you find a special bathing suit to enjoy it even more!  ⛱🏊🏻‍♀️🌞

What I Pack to Take on Summer Vacation

I don’t go anywhere without the following essentials:

  • A beautiful hat from filuhats, Italian design with an artisanal background — the rollable ones are great to pop in your bag …unfold them and you are fine to go in the sun.
  • The stripe tee from Kule of LA, I throw it on with any shorts or linen pants.  At the moment this is my favorite t-shirt brand.

  • Amo denim has very cute shorts at just the right length to be worn with pride. 😊
  • The most comfy and stylish sandals by Valia Gabriel , handmade in Greece, and sold in selected multibrand stores worldwide.
  • My little cross-body bag from Anna Wiest is perfect for travel (and at home) — cool and sweet.

  • Swimwear by Siyu, a Spanish label, lots of fun and great quality…the larger 70’s bikini bottoms can be combined with any top.
  • Cover-ups from Matta, a lightweight voile cotton collection with a bohemian look.

Fashion is my passion

My love for modern art and music naturally extends to fashion, which is also a form of art.  Fashion can significantly add to our sense of well-being, mirrors our inside, wraps our exteriors, and therefore has the right to top quality, workmanship, and cut.

Everybody is talking about how our habits of consumption should be responsible for slowing the flood of cheap mass fashion.

Buy less, buy consciously, but do it with joy, love and feel happy that you are able to have a bigger choice than ever with fairly produced collections.

Be critical, don’t be shy to ask the staff questions, they should be able to give you a satisfactory reply.

Having you as critical customers helps us to show you that we care. We can pass our knowledge on to you.

After all, fashion should be indulgent and fun as well.

Be enthusiastic, inspired, fashionable and critical — we are ready for it!

Bettina and team


A trendy movement..

Artisanal is characteristic of something that is made by hand or using traditional methods by craftspeople that still use ancient techniques.

I have heard the expression popping up here and there in the fashion industry over the past couple of seasons.

In a crazy fast world, we long for the calming opposite…slow food..slow fashion.

For years we have worked together with brands that use talented craftspeople like Exquisite J  from Milano, Filu hats,  Matta scarves , Zilla, Stiebich&Rieth, sandals by Valia Gabriel and many more. My new favorite is maison de soil from Japan, with their handwoven, natural-coloured linen or cotton-silk dresses and tops.

The trend of artisanally produced fashion has also found its way into  luxury fashion.

As I personally know most of our designers and we really care about the origin of the products, it’s  a great joy for me and my team to work with artisanal excellence.

Can we show and tell you more about it?


The key pieces to refresh your wardrobe

Here are my must-haves to acquire for the first time or to replace the basics that you love:

🌼 the spring suit (rue blanche)
🌷 a modernized trenchcoat
🌻 a frilly romantic summer dress…if you like flowers, then one with blossoms, or else fantastic prints from Monica Varga in silk or chiffon
🍓 the new denim jeans in pale colors and high-waisted, or in a lightweight cotton — very cool

🍄 a different basic t-shirt, with a fun logo or special detail such as a cutout and definitely a striped one from KULE
🐦 La chemise a col, in white of course, from Lis Lareida or Odeeh
🌸 and not to be missed…the earrings en fleurs from Jennifer Behr, they change every look, adding a fresh and sexy touch
🐞 As always, we are happy to show you fashion and help you find a fresh new piece or two.


Is the answer to spring, a time of awakening…
The evenings start to get longer, blossoms begin blooming, and we are ready for the new season, ready to go out in lighter clothes.
And this, of course, involves one piece. THE DRESS
Throw one on and you immediately look feminine, brilliant, nonchalant.

Wear it with brogues, ankle boots (with fun socks from antipast), sandals or block heels and create your own styles with just one dress.
I have had a special love affair with the dress for many years.
American women have been my inspiration, they wear their dresses for all kind of occasions, day and night, to glamorous and casual events alike.
Every season it’s my first choice …a dress…
Our store is well known for its selection and variety, from the romantic and frilly Rebecca Taylor to the avant-garde line Zero Maria Cornejo and everything in  between.
Come in to eclectic and let us inspire you to find the dress for your new spring look.
And remember….…  are never fully dressed without a smile.


The stripes of graphic art are making a big fashion statement this coming season.
Is there any pattern more noticeable than the stripe?

Bold, dynamic and vivid!
There is a reason that black-and-white lines stop traffic.
Designers and artists are fascinated by the power of the line.

This season almost all the collections have stripes and angular patterns that recall 20th-century artists such as Calder, and French mariners, and …..
Today’s styles are marked by lots of modernity and creativity.
You can discover this dynamism in our collection from le fuge, relaxed and super cool t-shirts… or Kule stripes, another new fun line from
Los Angeles…and many more pieces @eclectic..
We’re happy to show you and feel the stripes with you♥️


People often ask how I find new brands for our store.
There are lots of paths to discovery: I see them in another shop in a great fashion metropolis, on a trendy website, in a cool magazine, or I stumble upon them in a showroom at market like KULE STRIPES from LA or somebody gives me a tip as with Amo denim.

Then the mating process begins. And yes, it happens sometimes – that I see a collection and fall for it immediately. But usually, when I’ve discovered a collection I have to follow it for up to two seasons, it has to convince me for at least a winter and a summer drop. And then it’s up to my instinct and experience whether I feel the line is right for eclectic or not.
Anyone who knows me knows that my senses are always alert and on a hunt, and some of my favorite discoveries I spotted in an unexpected moment, which gives me great joy.
A couple of cases when I jumped in headfirst because it felt so right were Siyu line and an an londre,

and now I’m currently enamored with Atlantique Ascoli. She and her clothing have won my heart, and I can’t wait to share her beautiful blouses with you! First delivery expected in June.
Some other great new labels are arriving now… have a look … discover your own favorite! 🍀


January is a month between seasons: I am buying now for winter 18/19, while at the same time the spring collections are arriving in the store, which is gradually changing its look. Personally, I am eager for longer days and warmer temps… I am already pretty tired of winter colors and heavy clothing…
But what is always in season, what is always right, what I am always keen on are the blouses from LAREIDA.
The collections from Lis Lareida, Zürich based designer, are an affair of the heart and, yes, a Swiss high-precision product: the fit, the 100% crisp cotton, the cut – each and every detail is carried out with painstaking care.
I love wearing the shirts and tops the whole year round to all sorts of events, now with a heavy pullover on top, then with a lighter cashmere cardigan, and finally in summer, on their glorious own.
And yes, every season she creates a whole new collection, a new look. Therefore, we can never have enough of these timeless pieces.
The first drop has arrived already… share this great experience with me! 💓


For a big bash in the city, I love a frilly, romantic dress …the sexy silk chiffon fabric has a girlish touch which makes it quite fancy.

If you have a more casual New Year’s Eve planned, then go for an outfit of contrasts — totally au courant:

–an oversized wool sweater with a tulle skirt
–a rush top with wool pants from Siyu
–a cord jacket with smoking pants

Should you be celebrating in the mountains, how about high-waisted, wide-legged pants with a ruffled blouse?  Here, too, combining different materials is key.

Of course, it’s the accessories that really give a look its pizzazz.



With so many holiday parties to go to, there’s often no chance to spend hours preparing. How can you up your festive game if you go straight from the office to the apéro? Easy! If you’ve worn your velvet pants to work with sneakers, then a simple change into high heels makes all the difference. Or slip those velvet or satin trousers on in place of the cords or jeans you wore.

If your silk blouse is all buttoned up for meetings, just open it up to show off a lacy camisole after dark. A pair of dangly, glittery oversize earrings – shoulder dusters, if you want the latest lingo — makes any outfit more celebratory. Put your hair up and add a glittery hairband, or let it down and add a black silk turban, THE trending accessory.  And don’t forget a brighter or darker shade of lipstick to show off that charming smile or perfect for puckering up under the mistletoe.


Tis the season…and we have lots of gift possibilities for all the special women in your life.

Come in to see us for even more ideas, we are delighted to advise.

Our opening hours in Advent:
Monday to Friday 10:00 -18:30
Saturdays 10:00 – 17:00
Sundays, 3 & 17 December  11:00 – 17:00

The store is just one block from Bahnhofstrasse and there is customer parking in the back.  Ho ho ho!


British Vogue claims that “red, in all its effervescent glory, is the season’s defining colour. The more saturated and intense, the better” and I couldn’t agree more. Red represents fire, passion, love, energy and we’ve got the temperamental pieces to show it.


Get Your Cozy On


Leisurewear is not just for at home anymore. Comfy, cuddly separates have long been seen on the streets, thanks to the hip-hop culture (think baggy pants and oversized sweatshirts). At eclectic we give it some upmarket polish with cashmere tees and leggings from Majestic, plush sweatpants and hoodies from Clu, and super-soft jersey tops and bottoms from Lareida. With a big super soft mohair cardigan from Rue Blanche you can hit the road. Wrap yourself up for the winter in some feel-good fashion!

It’s All in the Details


Transform or complete your look with the little things:  belts, brooches, headbands, chokers, pocket squares.

We especially love hair accessories in velvet and silk ribbon, with sequins or fairytale flowers in gold — some can also be worn around the neck.   The Rumisu silk scarves can of course also be used as neckwear, or wrapped around the waist or  your head, hippie-style or à la Audrey Hepburn and Grace Kelly.  And don’t forget our fab Japanese socks from Antipast 😉

Our store offers a wide range of accessories, come in and let us show you how to play with them.

Silver metallics: Futuristic yet classic


Funk up your wardrobe with a shiny bit of space-age flash.

Alu prints from antoni&alison made in GB: compliments guaranteed.

Atelier Agnes Scott brogues in silver: heat on the feet!

Lareida reversible down jacket: Moonraker in the snow

Zilla evening bags in foil-leather: real eye-catchers

Pullovers in lurex yarn, heavenly soft

Cardigans with paillettes, sparkling up any look

Silver, silver, and more silver – get your shine on!

Double- Faced

Double-faced fabrics have no „wrong“ side but rather two „right“ sides and are also known as reversible.
The handling is more intricate than with conventional fabrics and demands much manual work, so therefore mostly exclusive fibers such as cashmere and cool wool are chosen.  It used to be that double-facing was featured in classically elegant creations, but today it is a totally trendy material and THE fabric for winter 2017-18.
We have the most beautiful and timeless double-faced wrap coats, blazers, shirt jackets in lots of cool select colors from Odeeh, Seventy, Rosso and more.  Come in and try one on — you’ll be convinced, I’m sure!

Chromatics: what a crock

Women are asking me if they can wear the mustard yellow that is supposedly the latest trend color.  They are unsure because they’ve been told by an expert that they’re a spring or a winter type and should put only a specific palette near the face. Let me say something about color: Forget what any consultant has told you and wear what you like.  If you have an affinity to, let’s say, sushi red, then put it on and give it a try.  There’s a reason you are attracted to certain shades so go with it!

Wondering what “sushi red” looks like?  Come in and see the new pieces in our collection.

Why the 70s Revival is Cool

Why should you revisit that decade despite its fashion sins?  Because a reworked trend is never the same. Because it’s fun and colorful.  Because it doesn’t always have to be solid blue, black, white – prints can be awesome. Because the Siyu label produces clothes reminiscent of the 70s with “a whispered femininity far away from the obvious” – and does it with a certain naiveté about their clean cuts in contemporary, unique patterns.

This may be a passing fad but so what?

Must-haves for Autumn 2017

  • A chunky, natural-fiber pullover with a feminine detail…we have some precious ones in the store. Anything goes but cheap knitwear!
  • Velvet!!! We have scrumptious washed, cotton, silk and jersey velvet in yummy autumn colors: aubergine, burgundy, plum, tobacco, rosewood, and of course black.  What are you waiting for?  This fabric is not just for Christmas any more!
  • Baby cord – prewashed to a softness you have to feel to believe! We have shirts, blazers, dresses, pants in winter olive, dirty eggshell, and navy blue.
  • An ultra-cozy Matta cashmere scarf with pom-poms: Mine is my security blanket, never travel without it.
  • Antipast socks: This Japanese brand was the first to do patterned socks and they remain unique. Eclectic has carried them for 15 years and my pairs from then are still in great shape.
  • Any shoes with laces and eyelets, especially a feminine version of hiking boots like our olive green suede ones from Italy – wear them with everything! For something a bit lighter but no less indispensible: our Angela Scott sneakers in flannel, a sophisticated winter version of your favorite summer footwear.

My Latest Discovery

I found Natāljia Jansone, a petit Latvian designer, in a tiny booth in the far corner of the Louvre hall on the last day of Paris Fashion Week.  Her designs and the quality of her product – on a par with couture — impressed me so, I wanted half of the collection for myself (which is a rare reaction)!  Even though I had already spent my whole buying budget, I asked for a rack and within 10 minutes had chosen 50 pieces that I just know my customers are going to LOVE as much as I do.  They are in store NOW, come see for yourself how fantastic this label is!

Amo denim, the rising star on the jeans front. eclectic is the first store in Europe to carry Amo. See how we wear it.Amo denim, the rising star on the jeans front. eclectic is the first store in Europe to carry Amo. See how we wear it.

Amo Denim

Amo denim, the rising star on the jeans front. eclectic is the first store in Europe to carry Amo. See how we wear it.

Amo denim, the rising star on the jeans front. eclectic is the first store in Europe to carry Amo. See how we wear it.